The Producer Problem
Entering a new market is expensive and really hard.
- Conflicting advice from importers, agents, and distributors
- Unclear pricing expectations and margin erosion
- Promises that don’t survive real market conditions
- Limited visibility into distributor realities
- Long-term commitments made on short-term optimism
Result: stalled brands, strained relationships, sunk costs.
How We Help Producers
Kosta can act as a translator between production and market reality.
His knowledge helps producers:
- Understand how their wines will be perceived and priced
- Avoid misaligned importer and distributor partnerships
- Enter markets with credible expectations
- Protect brand integrity and margins
- Decide when not to enter a market