Producers
Introducing our winemakers, who bring Georgia’s vine to life.
When we started Saperavi Brothers, one of the first things we had to reckon with was the amber ceiling and the assumption that Georgian wine begins and ends with qvevri. We understood why it existed. That story is real, it’s compelling, and it opened doors. But it was never the whole picture.
Georgia has long been a country where wine is woven into daily life from being poured at the table, shared on hikes, and raised in toasts at the supra. But for a long time, the public face of that tradition has been male. That is changing.
Femme Fête was born out of a desire to break stereotypes. The recent festival was an invitation to meet women winemakers who prioritize responsible farming, fair labor, and natural or sustainable methods. Two of Saperavi Brothers’ producers accepted the invitation to represent women winemakers of Georgia- Nini Chkheidze of Simonica and Ketevan Hubert of Tilisma. They spent the day interacting with hundreds of attendees in Boston bringing Georgian wine to life with yet another audience.
The wine industry is a tightly knit ecosystem built on relationships.
We cut our teeth in this business on the distribution side. Introducing a little know wine region with unfamiliar, hard to pronounce grapes taught us a lot. We have a tremendous appreciation for the distributors and their sales teams and all the hard work that goes into servicing accounts.
Shops are the gate keepers, the curators and the trend setters.
Through out our time working with wine directors and purchasing managers, we often reflected on how much power shops actually hold in the marketplace. The ones that connect with consumers, are able to harness that power and wield significant influence.