Producers
Introducing our winemakers, who bring Georgia’s vine to life.
There is a sound Georgian wine makes that you cannot quite name. It is not the pop of a cork or the glug of a pour. It is the low, ambient hum of a supra table filling with bottles, and the clinking, the laughter, the toasts stacking on top of each other like sediment. It is the noise of eight thousand years of winemaking culture pressing against the walls of a wine bar in Brooklyn or a bottle shop in Copenhagen, trying to be heard.
There’s a particular kind of conversation that happens at a tasting table. Not the kind where someone lectures you about soil types, but the kind where someone picks up a glass, takes a sip, and says something like, “I didn’t know wine could taste like this.” We had that conversation a lot this July as Saperavi Brothers announced our new distribution partnership with Veritas in Missouri.
Forbes went to Kakheti and came back with something worth reading. Here’s what they found — and why it matters.
The wine industry is a tightly knit ecosystem built on relationships.
We cut our teeth in this business on the distribution side. Introducing a little know wine region with unfamiliar, hard to pronounce grapes taught us a lot. We have a tremendous appreciation for the distributors and their sales teams and all the hard work that goes into servicing accounts.
Distributors
Shops are the gate keepers, the curators and the trend setters.
Through out our time working with wine directors and purchasing managers, we often reflected on how much power shops actually hold in the marketplace. The ones that connect with consumers, are able to harness that power and wield significant influence.