Saperavi Brothers

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Saperavi Brothers
Wine Merchant

Cambridge, MA

Saperavi Brothers Wine Merchant is a wine importing company focused on importing wines from the country of Georgia.

Our mission is to build strong trading relations between the ancient nation of Georgia and the United States. With this focus, we facilitate strong relationships and trust with both producers and distributors.

In Georgia we educate and coach wineries on business practices, including the complexities and opportunities of the US market. In the US we are on the ground growing the Georgian category, active in sales to retailers, and educating our growing number of distribution partners.

Many people need to come together with all the right intentions. This is that story.

brand

Good wine transcends eras and cultures.

Saperavi Brothers travels to Georgia twice a year to focus on our primary goal of building and strengthening relationships. Here is a short list of activities topics we facilitate: 

 

  • To meet winemakers and taste wine.

  • Educate Georgian producers on the opportunities and challenges of the US market.

  • Bring people from US to visit and enjoy Georgia.

  • Discover art and savor the culture.

  • Understanding Vineyard management and viticulture.

  • Scout talent and find dedicated individuals in pursuit of mutual goals.

  • Build relationships.

The wine industry is a tightly knit ecosystem built on relationships.

We cut our teeth in this business on the distribution side. Introducing a little know wine region with unfamiliar, hard to pronounce grapes taught us a lot. We have a tremendous appreciation for the distributors and their sales teams and all the hard work that goes into servicing accounts. 

Distributors

Shops are the gate keepers, the curators and the trend setters.

Through out our time working with wine directors and purchasing managers, we often reflected on how much power shops actually hold in the marketplace. The ones that connect with consumers, are able to harness that power and wield significant influence.