The Distributor Reality
Distributors are asked to carry a lot of risk.
- Too many brands chasing limited sales attention
- Importers overselling “story” and underselling reality
- Wines added without a clear role in the portfolio
- Price points with no margin for reps or incentives
- Supplier promises that don’t survive market contact
Result: cluttered books, slow-moving inventory, wasted effort.
How We Support Distributors
Kosta’s knowledge acts as a filter, analyst, and strategic sounding board.
He helps distributors:
- Evaluate new brands before onboarding
- Pressure-test importer and producer claims
- Understand where a wine actually fits
- Reduce portfolio noise
- Protect sales team time and margins
- Pitch Georgian wines to new markets