Saperavi Brothers supports new markets with a comprehensive introduction to Georgian wine, equipping sales teams with the knowledge and confidence to succeed. Through clear storytelling, we bring Georgia’s history, culture, and relevance to life, while offering practical guidance on positioning Georgian wines across diverse market segments.
We partner closely with new distributors throughout this process and provide additional support services to distributors already representing Georgian wines in the U.S. market.
How We Support Distributors
Saperavi Brothers’ knowledge acts as a filter, analyst, and strategic sounding board.
Train the sales team to confidently and accurately speak about Georgia as a wine region
Tell the story of Georgia, highlighting the region’s history, relevance, and point of difference
Position different Georgian wines effectively within the market
Understand and differentiate between account types, with clarity on the customer segments they serve
Provide technical knowledge of production styles and winemaking methods
Build familiarity with key Georgian grape varieties
Communicate the uniqueness of Georgian wine culture and approach