News from Saperavi Brothers: Import Workshop for Georgian Winemakers
In a meeting of tradition and opportunity, Saperavi Brothers’ founder Kosta made a compelling presentation to a group of Georgian winemakers in Tbilisi, offering insight into the pathways- and challenges- of bringing Georgian wine to the United States.
The event brought together producers from across Georgia’s famed wine regions, from Kakheti to Guria. The workshop offered a chance for winemakers to better understand trends and preferences with American wine drinkers and brand strategies to attract this audience.
A part of Saperavi Brothers’ mission is to build a network of Georgian winemakers ready to enter the U.S. market- from natural wine shops to supermarkets to restaurants- and offer them continuous training and experience to reshape their brand. It’s a vision to raise the entire Georgian wine industry as they find their place in the global wine world. What they represent- the ancient practice of winemaking that tells the history and story of an entire nation- is only built through building the industry together.
Saperavi Brothers has always had the goal to be more than just a logistics partner. We want to be cultural ambassadors that help American consumers fall in love with Georgian wine the way we have.
One Response
What an incredibly informative and inspiring workshop! A big thank you to Saperavi Brothers for organizing such a valuable event. It was great to connect with fellow Georgian winemakers and gain practical insights into the import process. The sessions on compliance and branding were especially eye-opening. Looking forward to more events like this in the future!