As an importer, we take great care in selecting producers and winemakers that will represent the Georgian category in the United States. Georgia is largely unknown to the general mass market, and we want to change that. The U.S. is one of the most competitive markets in the world, with virtually every wine region represented, many of which stay relatively obscure or unknown. We understand that not all wineries are ready to compete. Many winemakers make great wine, but that is just not enough. Our mission is to establish the Georgian wine category in the United States, and for this, simply bringing cool wines will not do. We seek out ambitious wineries that take the time to understand the market and contribute to building their brands.
We seek meaningful commitment from producers we import, who want to lead the way and add synergy to Saperavi Brothers’ efforts.
Saperavi Brothers was founded by Kosta Chernikov with a sole purpose of importing Georgian wine and advancing the category in the United States. His mission has always been to have a Georgian wine section in every wine shop in the country. After self-distributing in MA and NY, acquiring hundreds of accounts, conducting thousands of tastings, promoting brands, and speaking with consumers, we are eager to scale our successes. With our accumulated knowledge, Saperavi Brothers is now seeking to expand through distribution partners.
This is a great time to add Georgian wine to your book and get in on the ground floor.
We are seeking distributors with knowledgeable and motivated sales teams who have strong relationships with accounts in their respective markets.
As a new kid on the block, going into wine shops after work asking people if they would be interested in carrying Georgian wine, now seems like madness. We have tremendous gratitude for the people that gave our wine a chance, introduced us to other buyers, and gave countless pointers on best practices in the industry. None of our achievements today would be possible if it wasn’t for the retail industry- the people most dedicated to the diversification of wine, discovery of new regions, and connecting consumers to winemakers from all corners of the world.
Our relationships with retailers and the people behind these wine programs is the bedrock foundation of our vision.
Shops are the gatekeepers, the curators, and the trendsetters in the world of wine. Saperavi Brothers is always looking to meet with those vitally tasked with curating wine selections at shops and restaurants.
